Sunday, July 31, 2005

Sorting Out Prices and Statistics

I've always looked at services from the end-user perspective. After all, even for marketing companies it is the consumer that has to be satisfied in the end. While doing my marketing research of other web sites that advertised new and used motorcycles I noticed a few things that I believe will lead 360Bikers closer to the top of your list of web sites to check. First, as a shopper I hate seeing the price listed as "Call for Price". It's an obvious sales ploy to advertise once and get many to call. It shows the lack of commitment on the part of the sales person to give a price from which the customer can start. 360Bikers requires a numeric price; a real honest-to-goodness price that someone would sell the bike for. It doesn't mean they won't negotiate from there, but at least when you search for motorcycles under $2,000 you won't see Harley-Davidson ElectroGlides with full dress listed with the dreaded "Call for Price". 360Bikers knows that most potential customers glide right past those listings to look for the real deal. Give me some feedback on that. If you're looking for a motorcycle in the $5,000 to $10,000 range do you want to look at 100 listings that say "Call for Price" that may be for bikes well over your budgeted price or would you rather have your search show you the bikes between $5,000 and $10,000? I'm betting pretty good money you want what you asked for, not a bunch of lonely dealers that want you to call them. Real prices for real customers. Don't forget that you can do FREE ads for a limited time at www.360Bikers.com.

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