Countdown to BiketoberFest

Biketoberfest is one week away and things couldn't get much more hectic. Fortunately, they all seem to be coming together. Our checklist is nearly complete including the mobile studio, our rotator, banners, technology, and transportation. The final few loose ends seem to be falling into place on schedule and items we need are arriving everyday. Feedback from people around the country and locally has been positive, but with the same perspective we have maintained: no matter how good the idea is it doesn't mean people will buy into it. We're hoping they do. The four day weekend will be the first serious evaluation of our system, services, and products. It is where we will establish whether we move forward in a big way, move forward with caution and corrections, or just stop and count our losses. Success is measured in both the number of ads and our gross for the weekend. the key variable is the photos we can do that do not include the 360-degree motorcycle view. The minimum standard for cautious success is 90 ads or $4,000. Achieving that will allow us to proceed with changes needed to improve. Less than that leans proportiionately towards closing it all down early. Likewise, there is room for great success. The minimum only requires us to average about 2 ads per hour. By averaging 4 ads per hour we achieve success. At 6 ads per hour we consider the trip extremely successful. By making it to 8 per hour we will be busy enough to ask why we'd do anything else. 10 per hour and we won't have to ask why anymore. We'll be booking every show we can find and opening offices around the country. We are psyched for this trip. Everything looks like a winner. In just a little over 7 days the test begins.